When a new beer brand emerged, it demanded a fresh perspective, leading to the creation of an integrated campaign that initially started as a live-action project.
Set against the sunny backdrop of Queensland, Australia, our film blends elements of the “modern good life,” including surfing, skating, motocross, and spearfishing, all enjoyed with friends over a few cold beers.
Queenslanders have cherished XXXX for over a century, making it a generational staple. However, the changing preferences of this new generation prompted a departure from tradition. With their penchant for trying new things, maintaining loyalty to the same tastes, drinks, and products became a challenge.
XXXX Dry, launched in April 2020, stands out as a dry and crisp beer with lower carb content and a distinctive flavor profile. Let’s dive into the XXXX Dry Review and explore everything you need to know.
What is XXXX Dry?
XXXX Dry, brewed with premium Australian barley malted in Queensland, maintains the high-quality ingredients associated with other XXXX beers. Its refreshing character, ideal for Australia’s hot days, owes itself to the Nelson Sauvin hops, imparting a subtle aroma and crisp finish.
Who Introduced XXXX Dry?
Lion, the company behind XXXX, introduced XXXX Dry in response to declining sales across its XXXX brands. This new offering targets the “next generation of beer drinkers.”
Amy Darvill, responsible for the XXXX brand, explained that while Lion already had dry beers like Hahn Super Dry, consumers still desired a product from the brand they know and love. XXXX Dry fills that niche, offering the taste of lager in a highly refreshing form, ideal for Queensland’s hot climate.
As flagship XXXX Gold’s market share dwindled to below 10%, XXXX Dry’s launch was a strategic move to regain ground.
XXXX Dry’s National Launch
Initially available only in the Northern Territory and Queensland, XXXX Dry achieved over $12 million in sales in its first year. Its 4.2% ABV, full-strength, low-carb lager appealed to the evolving preferences of consumers.
Chris Allan, Brand Leader at XXXX, shared that XXXX Dry seeks to embody Australia’s love for the outdoors and adapt to the changing ways people seek adventure and fun with friends.
About XXXX Dry
XXXX and Queensland have shared a bond for over 140 years, and XXXX Dry represents the modern Queensland lifestyle at its best. Brewed with high-quality ingredients, including locally malted premium Australian barley, this beer offers a crisp finish thanks to Nelson Sauvin hops.
XXXX Dry Specifications
- Style: Dry
- Standard Drinks: 1.1
- Packaging: Bottle
- Alcohol Content: 4.2%
- GTIN: 9310876054207
- Occasion: BBQ
- Type: Lager
- Organic: No
- Food Pairing: Chicken
- Origin: Australia
- Product ID: 3811928
- Brand: XXXX
Tasting Notes
XXXX Dry shares many high-quality ingredients with other XXXX beers, utilizing premium Australian barley malted in Queensland. Nelson Sauvin hops are the key to its crisp finish, imparting a subtle aroma and refreshing character, with an Alcohol by Volume (ABV) of 4.2%, a color of 10 EBC, and a bitterness rating of 10 IBU.
Nutrition Information
Per serving (330ml):
- Energy: 466 kJ (111 CAL)
- Protein: 1 g
- Fat (total): <0.7 g
- Saturated Fat: <0.3 g
- Carbohydrate: 7 g
- Sugars: 0.3 g
- Dietary Fiber: 1.3 g
- Sodium: 17 mg
XXXX Dry Review
XXXX Dry, an Australian Lager Beer, is a pale yellow, cold alcoholic beverage stored at 6 degrees, containing 131 calories. It boasts a unique aroma that enhances both its taste and scent, attributed to the barley and malt combination that lends it a crisp finish.
In response to declining sales, XXXX introduced a new iteration under the “dry” label, targeting a new generation of beer drinkers. Consumers have praised XXXX Dry for its distinctive and refreshing taste, with many discovering and appreciating other drinks within the brand’s portfolio.
Brand Expectations
XXXX Dry is a significant addition to the company’s offerings, resulting from substantial investments in time and resources. It was crafted to align with consumer preferences, representing their one chance to secure lasting brand recognition.
Past and Future Endeavors
While XXXX has been a beloved brand in Queensland for over a century, the introduction of XXXX Dry in April 2020 has brought a new dimension. Its dry and crisp profile, coupled with low carb content, has positioned it as a standout choice.
Advantages and Disadvantages of Drinking Beer
Moderate beer consumption by healthy individuals has been associated with a lower risk of heart disease, atherosclerosis, and heart attacks, reducing the risk by 30% to 50% compared to abstaining from alcohol.
However, beer consumption may have downsides, including impairing attention, coordination, stimulating gastric acid secretion leading to heartburn, and potentially increasing blood pressure.
Frequently Asked Questions (FAQs) about XXXX Dry Review
What is XXXX DRY?
XXXX DRY is a full-strength lager beer with 4.2 percent alcohol by volume, suitable for those over 18 years old.
When was XXXX DRY invented?
XXXX DRY was introduced in Queensland in March 2020 and expanded to other regions in August 2021.
Is XXXX DRY vegan-friendly?
Yes, all XXXX beers, including XXXX DRY, are vegan-friendly as they use malt, hops, yeast, and water without any animal products.
Where can I buy XXXX DRY?
XXXX DRY is available throughout Australia, so you can find it in bars or bottle shops near you.
What hops are used to brew XXXX DRY?
XXXX DRY is brewed with Nelson Sauvin hops to achieve a crisp finish and a slight aroma, perfect for hot Australian days.
Can I get XXXX DRY overseas?
Currently, XXXX DRY is only sold in Australia, with no international distribution at this time.